Challenge

Prospero’s mission is to make investing in the stock market accessible to everyone. Typically normal people don't have access to the same level of information hedge funds have. This puts them at a disadvantage when investing. Prospero’s goal is to give hedge fund-level market intelligence to traditionally underserved demographics. 

My task was to elevate the Prospero app from a working prototype into a fully designed product so that the team could start marketing and beta testing with users.

‍Outcome

The Prospero mission spoke to me on a deeper level. I wanted to create something that resonated with traditionally underserved communities.

Normally financial products are the same blue across the board. When I started refreshing their brand I actively avoided the color palettes that financial products use and instead went for something more youthful, modern, and closer to a streetwear color pallet. 

For the app, I worked with the team to improve the user flows and interactions they wanted to use for their initial testing. The changes I made were based on earlier testing and feedback but focused on very specific parts of the product. I focused on finding ways to make complicated information more digestible for new users. 

Results

This release of the app was very well received and garnered a lot of positive press in publications like Forbes and Venture Beat. 

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