Challenge

Marvel Snap is a massively successful mobile game with millions of active users. Each month the game has a new season of content, and with that a new set of key art assets. We (Super League Gaming) were serving as one of the design agencies for the game and were responsible for creating these monthly assets. 

Our main task was to work with the game developer to create a new and original set of key art designs every month based on the game's new cards and existing Marvel IPs. 

‍Outcome

Each month we leveraged our deep understanding of Marvel comics, movies, games, and TV shows to create new concepts that aligned with the continuity of the game. I worked with my designers to make sure we always had fun and fresh approaches to the key art, many times leaning into ideas from my own past like sticker collecting, vintage music formats, and my love for anime. 

‍Results

Each month we generated over 100 key art and marketing assets for all the different form factors and platforms the game lived on. We were able to get multiple client contract extensions for this project and it is still going to this day.

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