Situation 

Benefit Cosmetics is a beauty brand sold across the United States and was one of our biggest clients. They had a very eclectic visual style that made working with them super fun. They had a growing number if items being launched on a fairly regular basis and needed ways to promote them. 

Benefit wanted to promote their upcoming Summer product line. We proposed creating a small format catalog that customers could easily take home. The catalog was modeled after a Summer camp brochure with all the activities campers could enjoy. 

We worked closely with the brand team to find the right mix of imagery and tone. The goal was to keep the book fun but still informative. A lot of care when into balancing the content flow and type so that the whole thing was airy and clean.

Result

The catalog was a big hit with Benefit and help us keep them as a client for year. The catalog was distributed across all their retail locations nation-wide. It was available at all their stand alone locations and at their Beauty Bars located within department stores.